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Email Deliverability

Why Is My Email Going to Junk?

Email lands in spam for specific, diagnosable reasons — a missing SPF record, failed DKIM signature, no DMARC policy, or a blacklisted IP. Use the Email Health Check to get a complete diagnosis in one click.

Individual Tools

Why Email Ends Up in Junk — Explained

1
SPF Failure

The sending server's IP isn't listed in the domain's SPF record. Gmail and Outlook see a mismatch and route it to junk.

2
DKIM Failure

The email's digital signature is missing or invalid. Without DKIM, spam filters have no cryptographic proof the email is legitimate.

3
DMARC Policy

If a domain has a DMARC policy of p=quarantine and your email fails SPF or DKIM alignment, it goes straight to junk.

4
Blacklisted IP

Your mail server's IP is on a spam blacklist — often from a previous compromise or shared hosting. This is an instant junk trigger.

5
Missing PTR Record

Your mail server's IP doesn't resolve back to a hostname (or resolves to the wrong one). Many spam filters reject mail from servers without a valid PTR record.

6
Content Scoring

Certain words, link patterns, image-heavy layouts, or high unsubscribe rates train spam filters to route your email to junk over time.